Quality triumphs Marketing

You've seen them everywhere, that is if you've been watching music videos by mainstream artists and DJ's. They are marketed as being the best of the best and a must have for any respectable purveyor of music. Even being promoted and named after the artist Dr. Dre. What is this mysterious item that I haven't revealed to you yet, something you probably already know the name of...

MONSTER Beats by Dre Headphones

The Beats headphones by Monster. Wondering why this is such a specific subject for this post? Well, these headphones, more than most others, have generated much media and social interest. For both the right and wrong reasons. Continually pegged as the expensive headphones for the well off out there, the Beats headphones have one major fundamental problem. They.. for lack of a better word ...suck. Here's why..

Lil Wayne wearing Beats headphones - result of marketing

The beats headphones are worn by the biggest mainstream artists, especially at concerts and in music videos. Resulting in big sales and profits for both the artist and Monster(Company behind beats). The problem here is the fact that the Beats are simply overpriced for the quality and sound they deliver. The Beats are manufactured cheap but look flashy and expensive. The price of these headphones range from €70 to €500. In fairness the headphones above €400 are worth their price, for the most part. Where it gets bad is in the sub €300 range where the ratio of quality to price increases. The manufacturing processes are quite similar between many headphone creators, however where Monster differentiates itself is in the premium for which they charge based on the build quality.

Beats by Dre - Worth the price?

In conclusion, it really comes down to a few simple points. Never be fooled by marketing and what an artist on TV or at a concert wears. You might be buying what the masses are fooled into, but you'll appreciate the quality of a lesser known or less marketed but superior in quality and sound than something like Beats. Now that all is said and done... Proper headphones on the list next week!